Tips for effectively marketing your business or product using Amazon Marketing Services

May 14, 2024

AMS is a game changer for Amazon vendors and sellers. However, if you want to know how to make money selling on Amazon, keep the following 3 best practices in mind for the best ROI:

Finding the best keywords and phrases

Anyone who’s ever sold anything on Amazon knows keywords are essential. The right keywords can mean the difference between a product that sells like hotcakes and one that languishes on the virtual shelves.

So, use online keyword research tools to narrow your list of potential keywords. AMS even has a keyword research tool built right in. Another popular option is Google AdWords' Keyword Planner. Amazon suggests using around 30 to 40 2-word keywords for optimal results.

When looking at the results of your keyword research, it's important to keep two things in mind: relevance and customer intent.

For example, someone who types "Widgets for sale" is probably interested in buying widgets, while someone who types "Best Widgets" is probably looking for information about which widget is the best option. These things will help you prioritize your product's most relevant and valuable keywords.

It’s also a good idea to use negative keywords with AMS so that your ad doesn't appear in irrelevant searches.

So, say you're selling men's dress shoes. Use negative keywords like "women," "sneakers," or "children" so that your ad only shows up in searches that relate to your product. It seems simple enough, but it will help you improve your click-through rate (CTR) and avoid wasting money on irrelevant clicks.

Learning more about shopper interests

Amazon keeps track of the terms people use when they search for products on the site. You can use this data to your advantage by targeting these keywords in your product listings and ad campaigns.

Besides looking at the keywords people are using, you can also get an idea of shopper interests by looking at the types of products people are searching for. Are they looking for something specific? Or are they just browsing?

If you want to know how to make money selling on Amazon, try to identify patterns in the searches people make. It'll better target your marketing efforts. Just don’t forget to monitor trends. That’s also important when it comes to understanding shopper interests.

For example, if there's a new product on the market that everyone’s talking about, you can bet that people will search for it on Amazon. By being aware of these trends, you can ensure that your products are being seen by shoppers interested in buying them.

Identifying cross-selling opportunities

One way to identify cross-selling opportunities is to look at your product catalog and determine which products are related. You can do this by looking at product descriptions, images, and customer reviews.

So if you sell shoes on Amazon, you could cross-sell socks, laces, insoles, etc. By promoting these related products, you’re more likely to reach potential customers who may be interested in what you have to offer.

You could create a bundle of your product and the related product (e.g., a shoe + sock bundle). It would be especially effective if the bundle was discounted compared to buying the items separately.

Your product listing should include compelling copy highlighting its benefits and why the customer needs it. With cross-selling, it's important to focus on the benefits of the related product and how it complements your primary product.

Once you’ve implemented some cross-selling strategies, test and measure your results so that you can fine-tune your approach as needed. Ideally, you should measure the click-through and conversion rates to see what works well and what needs improvement. Then, adjust your cross-selling strategy as needed until you find what works for your business.

Make the most of Amazon Marketing Services

AMS is an efficient way to do marketing on Amazon—it saves you time, effort, and money. However, Amazon Marketing Services is just the start. To boost your sales and grow your business, you need all the help you can get.

Luckily, InsightLeap is the perfect AMS companion. With InsightLeap, you’ll be able to leverage new Amazon Advertising trends to boost sales.

With one platform, you can better measure your advertising campaigns' impact and adjust elements accordingly.

If you want to learn more about how you can maximize your sales, you can book a demo with InsightLeap to see if it is a good fit for your Amazon business.