How do internet users fill their spare time? What do they do while they’re waiting on a call or for a download to finish? Well, among all the various hobbies out there, odds are high that they spend a fair amount of time shopping and browsing.

And of course, you can’t talk about shopping without discussing Amazon. The shopping behemoth has an algorithm that creates the most pleasurable shopping experience on the Internet. Just think of all the hours you’ve spent searching for the perfect birthday present—it’s a lot.

Especially when you stop to consider that Amazon has over 300 million active user accounts. Considering this, we can say with confidence that Amazon advertising has a greater opportunity to reach a wider audience. Your task is to learn the ins and outs and determine how best to capitalize on this opportunity.