The Single Most Important Concept for Amazon Brands and Agencies
This is a guest post by Aviral Gupta an ex-Amazon Product & Vendor Manager. Read on for his
thoughts.
Kenshoo’s Nich Weinheimer on How Brands Can Maximize Returns on Amazon Advertising
I sat down with Weinheimer, who now leads Kenshoo’s eCommerce initiatives, to get his take on
what brands should be focusing on when it comes to their Amazon channel, and what lies ahead for
the future of Amazon advertising. This Q&A has been edited and condensed for clarity.
John Ghiorso on Building Orca Pacific
Orca Pacific founder John Ghiorso on 12 years building a leading Amazon agency, advice for consumer brands, and where ecommerce is headed.
Rina Yashayeva on eCommerce Strategy
Stella Rising VP Rina Yashayeva on marketplace strategy for brands, from her years launching beauty brands at Amazon to agency life.
