What are the benefits of selling on Amazon?

May 14, 2024

Quick and automated price adjustments

Spend less time monitoring and tracking your competitors. With Amazon's free automated pricing tool, your prices are adjusted based on the average rates posted by possible competitors.

Automated pricing software also analyzes data according to the seller's rules, increasing the seller's competitiveness. Ultimately, price plays a major role in a buyer's decision to purchase. Amazon can adjust the prices 24/7, leaving you free to focus on other aspects of your business.

Basically, it eliminates human error, which can be costly for a business. Furthermore, you can choose which listings this feature applies to, as well as what adjustments are allowed.

Display the Prime badge

Fulfillment by Amazon (FBA) lets sellers store their products in Amazon fulfillment centers around the world. As a result, Amazon can pick, pack, ship, and provide customer service.

This is especially beneficial to Prime Members. Using FBA increases sales by 20-25% on average for sellers.

Show off your products

Sponsored Products Ads can increase traffic to your listing by appearing on related product pages and search results. You only pay for clicks on your ad. Plus, if you run deals and offer discount coupons, this will boost awareness of your product.

Take advantage of incentives for new sellers

Amazon offers several incentives for sellers, including:

  • 5% cash back on your first $1,000,000 in branded sales
  • $100 off inbound FBA shipping with Amazon Partnered Carrier
  • $200 off fulfillment fees using Amazon Global Logistics (out-of-country sellers only)
  • 90 days of free storage for 50 units as well as 180 days of free liquidation with Fulfillment by Amazon
  • $50 credit for Sponsored Products CPC ads—bids are up to you
  • Up to 2000 free Transparency codes ($100 value)
  • Free Vine enrollment for one product with up to 30 trusted reviews ($200 value)