Blog Series
Selling on Amazon

The Comprehensive Step-by-Step Guide to Starting and Growing a Profitable eCommerce Business

on the World’s Largest Online Marketplace

Brick-and-mortar stores are declining, and online shopping is proving to be the future. Just ask one of the world’s most valuable and influential brands—Amazon. At least half of all online shoppers use Amazon to search for products.

But it shouldn’t come as a surprise. With the platform's ease of use and accessibility, this e-Commerce giant has become the ultimate leader.

This change isn't necessarily a bad thing if you're planning to open a store; all you need to do is bring them to your storefront.

Although intimidating at first, building a startup on Amazon isn't tricky once the framework is in place. Focus on the basics, such as registering your store, understanding what you sell, how you sell, setting a target KPI, and getting started with marketing.

Though it may all happen naturally down the line, understanding in advance will ensure faster ROIs. After all, time is money in business.

Here you will find everything you need to get started with e-Commerce, connect with customers, and ultimately increase sales.

What are the benefits of selling on Amazon?

Learn how selling on Amazon can take your business to the next level.

How to list your products for sale on Amazon

Learn how to list your products on Amazon and what details you will need.

Tips for growing your business on Amazon

Some tips to keep in mind while growing your selling operations on Amazon.

Set Up an Amazon Seller Account

Registering as an Amazon seller happens at sell.amazon.com in five steps, from business information through identity verification. This guide covers the documents to gather first, what the Individual and Professional plans cost, what each registration screen asks for, and how to configure the account once Amazon approves it.

How to Track Your Amazon Sales and KPIs

Sales performance on Amazon is spread across the Sales Dashboard, your ad efficiency, your inventory, and your account health. This guide names the Vendor Central report each number lives in, then puts them on a weekly and monthly review schedule.

Comparing Amazon Vendor Central, Amazon Seller Central, and Hybrid Selling

InsightLeap: Helping Amazon Vendors Achieve Greater Success

How to Get Invited to Amazon Vendor Central

Amazon Vendor Central has no application form, so getting invited comes down to what Amazon's retail side can already see on your Seller Central account. This guide covers the documented signals, including the wholesale-order capacity most guides skip, the three channels an invitation travels through, and what accepting one changes about your terms.

Optimizing Your Hybrid Selling Model on Amazon with InsightLeap

Understanding ASINs: A Guide for Amazon Sellers and Vendors