last updated May 30, 2023
Amazon Vendor Central and Amazon Seller Central are two different programs offered by Amazon for businesses to sell their products on the platform. While both programs allow businesses to sell their products on Amazon, there are significant differences between the two that businesses need to understand before deciding which program to use, and whether it’s good to consider a hybrid of the two.
Amazon Vendor Central is an invitation-only program that allows businesses to sell their products to Amazon as a wholesaler. Amazon then becomes the seller of the products, and the business acts as a supplier. As a vendor, the business sells its products in bulk to Amazon at a wholesale price, and Amazon handles the pricing, marketing, and sales of the products. Amazon also takes care of the shipping, customer service, and returns.
Amazon Seller Central is an open platform that allows businesses of all sizes to sell their products on Amazon directly. As a seller, the business sets the prices of its products, handles the marketing, manages the inventory, shipping, and returns. The seller is responsible for the customer service and has to deal with any issues related to the products.
Hybrid sellers are businesses that use both Amazon Vendor Central and Amazon Seller Central to sell their products on the platform. Hybrid sellers can sell their products in bulk to Amazon as a vendor, and also sell their products directly to customers as a seller. This allows the business to reach a larger customer base and have more control over the sales process.
In conclusion, Amazon Vendor Central, Amazon Seller Central, and Hybrid Selling are three different ways that businesses can sell their products on Amazon. Each program has its benefits and drawbacks, and businesses need to understand the differences between the programs before deciding which one to use. While Amazon Vendor Central is suitable for businesses that want Amazon to handle the sales process, Amazon Seller Central is better for businesses that want to have more control over the sales process. Hybrid Selling is suitable for businesses that want to take advantage of the benefits of both programs.
InsightLeap is the ideal analytics tool to help businesses make the best decision when it comes to selling on Amazon, as it provides in-depth insights into the different programs and helps businesses understand the differences between them.