Blog Series
Selling on Amazon

The Comprehensive Step-by-Step Guide to Starting and Growing a Profitable eCommerce Business

on the World’s Largest Online Marketplace

Brick-and-mortar stores are declining, and online shopping is proving to be the future. Just ask one of the world’s most valuable and influential brands—Amazon. At least half of all online shoppers use Amazon to search for products.

But it shouldn’t come as a surprise. With the platform's ease of use and accessibility, this e-Commerce giant has become the ultimate leader.

This change isn't necessarily a bad thing if you're planning to open a store; all you need to do is bring them to your storefront.

Although intimidating at first, building a startup on Amazon isn't tricky once the framework is in place. Focus on the basics, such as registering your store, understanding what you sell, how you sell, setting a target KPI, and getting started with marketing.

Though it may all happen naturally down the line, understanding in advance will ensure faster ROIs. After all, time is money in business.

Here you will find everything you need to get started with e-Commerce, connect with customers, and ultimately increase sales.

Amazon FBA Inventory Management: How Your Monthly Capacity Limit Actually Gets Set

Since March 2023 Amazon has set a single monthly FBA capacity limit per account, covering on-hand inventory and inbound shipments together. This explains what feeds that number, what IPI actually measures, what aged stock costs you, and the weekly rhythm that keeps next month's ceiling from arriving as a surprise.

How to Use Retail Analytics in Vendor Central: Where Every Report Lives

Retail Analytics sits under Reports in Vendor Central, and what a report shows depends on a handful of controls: granularity, date range, comparison, distributor view, and ASIN filter. This walkthrough covers the menu path and each control in the order the console presents them.

How to Export Vendor Central Reports (and Keep the History Amazon Will Not)

Vendor Central exports one report at a time, as an Excel or CSV file, with hard ceilings on how much history any single download can hold. This covers which control to use per report type, what the file contains, what breaks on a repeat pull, and how to file the exports so they become the history the console stops showing you.

How to Combine Vendor Central Sales, Inventory, and Traffic Reports Into One ASIN View

A step-by-step guide to joining Vendor Central Sales, Inventory, and Traffic exports on ASIN with XLOOKUP or Power Query. It covers the distributor view, granularity, and missing-ASIN problems that break the join, plus two metrics worth adding once it works.

Amazon Vendor Central API: How to Get Your Sales, Inventory, and Traffic Data Out

What the Selling Partner API offers a Vendor Central brand, from retail analytics reports to purchase orders and invoices, and what registering an application involves. Also covers what the API will not give you and when to build or buy.

Switching From Seller Central to Vendor Central: Where Your Reports Went

A habit-by-habit map for sellers moving to Vendor Central: where Business Reports, page views, inventory, payments, and search terms went, and which Seller Central fields, like sessions and Buy Box percentage, have no Vendor Central equivalent.

How to Find Third-Party Sellers on Your ASINs as a Vendor

Vendor Central has no third-party offer report, so finding who sells your ASINs happens on the public listing and in Brand Registry. This guide covers reading the offer list and storefront IDs, telling authorized resellers from violators, and what to record before you report.

How to Find and Track Net PPM in Vendor Central

Where the Net PPM report sits in Vendor Central Retail Analytics, how to read it one ASIN at a time, and what moves the number. It also covers how to keep a Net PPM trend past the console's history window.

How to Track Purchase Order History in Vendor Central

How to pull the Vendor Central purchase order list on a schedule, export it, and file each export so Accepted Rate and Backordered Rate can be trended by week and by ASIN.

How to Audit Catalog and Content Changes on Vendor Central

A monthly routine for auditing a whole Vendor Central catalog at once: export the Vendor Catalog Listing report, compare it against last month's file by ASIN, and work the title, bullet, variation, and replenishment code changes it surfaces.

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