TACOS (Total Advertising Cost of Sales)

Ad spend divided by total sales for the period: ordered product sales for Seller Central accounts, shipped revenue for Vendor Central accounts. It measures ad spend against the whole business, so a falling TACOS with steady spend means sales outside ads are growing.

Where is it in InsightLeap?

In the Advertising section of weekly and monthly reports for accounts with a connected Amazon Ads profile.

Where does it come from?

InsightLeap computes it from ad spend in Amazon Ads and the account’s Seller Central or Vendor Central sales.