Glossary
Amazon Vendor Central Glossary

Your Gross Margin

Your Gross Profit divided by your net revenue from Amazon, over the products with a unit cost.

Your Gross Profit divided by your net revenue from Amazon, over the products you have entered a unit cost for.

  • Vendor Central: divided by shipped COGS less contra COGS.
  • Seller Central: divided by Amazon’s net proceeds.

Where is it in InsightLeap?

Next to Your Gross Profit in the Profitability section of weekly and monthly reports.

Where does it come from?

Your uploaded unit costs, applied to Amazon’s figures for the period.

Related terms

Your Gross Profit

What you keep from Amazon sales after your own unit cost, over the products you have entered a unit cost for.

1P, 2P, 3P (Amazon Selling Models)

1P, 2P, and 3P are industry shorthand for who sells a product on Amazon: 1P (first-party) means Amazon buys from you as a vendor and resells, 3P (third-party) means you sell directly to shoppers through Seller Central, and 2P (second-party) is a looser label, most often for a reseller that sells your goods in its own account.

A+ Content (and Premium A+)

A+ Content is the image-rich module content that brand owners enrolled in Amazon Brand Registry add to an ASIN's detail page through the A+ Content Manager in Vendor Central, offered as Basic A+ and an expanded Premium A+ tier.

ACOS (Advertising Cost of Sales)

Ad spend divided by ad-attributed sales: what you spend to earn a dollar of ad sales.

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