Blog Series
Advertising on Amazon

How To Create Powerful Targeted
Campaigns
That Attract and Convert
Your Dream Customers

(With Consistently Strong ROAS)

How do internet users fill their spare time? What do they do while they’re waiting on a call or for a download to finish? Well, among all the various hobbies out there, odds are high that they spend a fair amount of time shopping and browsing.

And of course, you can’t talk about shopping without discussing Amazon. The shopping behemoth has an algorithm that creates the most pleasurable shopping experience on the Internet. Just think of all the hours you’ve spent searching for the perfect birthday present—it’s a lot.

Especially when you stop to consider that Amazon has over 300 million active user accounts. Considering this, we can say with confidence that Amazon advertising has a greater opportunity to reach a wider audience. Your task is to learn the ins and outs and determine how best to capitalize on this opportunity.

Product Reviews on Amazon: Effective Strategies for Customer Engagement

Amazon Advertising Reporting for Vendors: How to Join Ads Reports to Vendor Central by ASIN

Amazon Ads reports and Vendor Central Retail Analytics are separate systems with separate exports. This guide shows how to join the Advertised Product Report to your Sales, Inventory, and Traffic data by ASIN, where that join breaks, and how to compute ACOS and TACOS once spend and shipped revenue share a row.