Blog Series
Advertising on Amazon

How To Create Powerful Targeted
Campaigns
That Attract and Convert
Your Dream Customers

(With Consistently Strong ROAS)

How do internet users fill their spare time? What do they do while they’re waiting on a call or for a download to finish? Well, among all the various hobbies out there, odds are high that they spend a fair amount of time shopping and browsing.

And of course, you can’t talk about shopping without discussing Amazon. The shopping behemoth has an algorithm that creates the most pleasurable shopping experience on the Internet. Just think of all the hours you’ve spent searching for the perfect birthday present—it’s a lot.

Especially when you stop to consider that Amazon has over 300 million active user accounts. Considering this, we can say with confidence that Amazon advertising has a greater opportunity to reach a wider audience. Your task is to learn the ins and outs and determine how best to capitalize on this opportunity.

Why should anyone advertise on Amazon?

Learn why you should start advertising your products on Amazon.

How to Get Started With Amazon Advertising

A beginner's guide to Amazon advertising for sellers and vendors, covering ad types, the Ads API, and launching your first campaigns.

Tips for creating successful ads on Amazon

Some tips to help you advertise more efficiently.

Types of Amazon Advertising

Learn the different types of ads you can use on Amazon.

How Amazon's Pricing Strategy Works

How Amazon prices products, from dynamic pricing to loss leaders, plus standard vs list price and what vendors can learn from it.

Leveraging Pay Per Call Advertising as an Amazon Vendor

Exploring Amazon Ad Types: Maximizing Your Advertising Potential

Exploring the Various Amazon Advertising Types with InsightLeap

Reverse Engineer Competitors' Amazon PPC

Practical ways to reverse engineer competitors' Amazon PPC strategies, from keyword research and ad monitoring to pricing analysis.

Tricks for Effective Advertising for Amazon Vendors