Glossary
Amazon Vendor Central Glossary

Average Customer Review

The star rating across your monitored products on Amazon.com, weighted by each product's review count.

The average star rating across your monitored products on Amazon.com, weighted by each product’s review count, read from the latest crawl. Variations of one parent share a rating on Amazon, so each variation carries its family’s rating.

Where is it in InsightLeap?

In the Amazon.com section of weekly and monthly reports, and for each product on the Review Activity page.

Where does it come from?

The daily Amazon.com crawl of the ASINs you monitor.

Related terms

AVS (Amazon Vendor Services)

AVS (Amazon Vendor Services) is Amazon's paid, invitation-only account-management program for 1P vendors, distinct from Alexa Voice Service, the unrelated Amazon developer platform that shares the same abbreviation.

Born to Run (Amazon)

Born to Run is an invite-only Amazon Vendor Central program that lets a first-party vendor set the size of the opening purchase order for a new ASIN by submitting a Launch Buy Quantity, in exchange for sharing the cost of any units that do not sell within the program's 10-week window.

Brand Analytics (Vendor Central)

Brand Analytics is Amazon's shopper-behavior reporting for brand owners enrolled in Amazon Brand Registry (what customers searched for, what else they bought, whether they came back), available to Brand-Registered vendors inside Vendor Central as well as in Seller Central.

Buy Box Share

The share of daily crawl checks where your account, Amazon, or a third-party seller held the buy box on your monitored products.

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