Glossary
Buy Box Share
The share of daily crawl checks where your account, Amazon, or a third-party seller held the buy box on your monitored products.
The share of classified buy box observations on your monitored products in the period, split by who held the buy box:
- Your account: labeled Amazon.com on Vendor Central accounts, whose offer is Amazon’s. It includes at-risk states, where you hold the buy box but the page shows low stock or a delayed ship date.
- Amazon Buy Box Share: Amazon Retail held it instead of you. Seller Central accounts only; it is always zero for a vendor.
- Third Party Buy Box Share: another seller held it.
Where is it in InsightLeap?
In the Amazon.com section of weekly and monthly reports, and day by day on the Buy Boxes page.
Where does it come from?
The daily Amazon.com crawl. Seller Central reports also show Amazon’s own Buy Box Win Percentage, which Amazon measures on every page view.
