Estimated at Risk (Insights)

The monthly sales an Insights finding puts at risk. InsightLeap takes the product’s newest week of sales in the last 8 weeks, times 4.33, at its average sale price; for Vendor Central accounts that is Amazon’s average retail price, not what Amazon pays you. Without recent sales, it uses Amazon’s “bought in past month” badge at the buy box price. Some checks count only the share affected: a buy box lost on 18 of 30 days counts 60% of the month.

Each finding gets an impact tier: High at $10,000 a month or more, Medium from $1,000, Low under $1,000, and Unknown when it cannot be priced. The page total counts each product once, at its largest figure.

Where is it in InsightLeap?

On the Insights page and in its CSV export.

Where does it come from?

The account’s own weekly sales, or the daily Amazon.com crawl for products without them.