Listing Quality Score

A 0 to 100 score for each monitored listing: the rules it passes divided by the rules that apply, times 100. The 8 rules count equally:

• Title of 75 characters or fewer
• Title starts with the brand name
• 5 or more images
• 5 or more feature bullets
• A+ content or a Brand Story on the page
• A product description, when there is no A+ content
• 3.5 stars or more on 5 or more ratings
• In stock, with the featured offer held by your account (Amazon Retail on a vendor listing)

The catalog score is the average of the monitored listings’ scores. It shows once at least 5 monitored listings carry at least half of the newest month’s revenue.

Where is it in InsightLeap?

On the Listing Quality page, with the catalog score by month and a CSV that has a pass or fail column and a reason for each rule.

Where does it come from?

The daily Amazon.com crawl of the ASINs you monitor.