Glossary
ROAS (Return on Ad Spend)
Ad-attributed sales divided by ad spend, shown as a multiple of spend.
Ad-attributed sales divided by ad spend for the period, shown as a multiple: 3.90x means $3.90 of ad sales for every $1 spent. Higher is better. AROAS (adjusted return on ad spend) divides total sales, including sales outside ads, by ad spend instead.
Where is it in InsightLeap?
In the Advertising section of weekly and monthly reports for accounts with a connected Amazon Ads profile. AROAS is off by default.
Where is it in Amazon Ads?
Campaign Manager shows ROAS for each campaign.
