Conversion Rate (Vendor Central)

Shipped units divided by glance views for the period, computed by InsightLeap from Amazon’s figures. The account figure divides total shipped units by total glance views; it is never an average of product rates.

Where is it in InsightLeap?

In the Traffic and Conversion section of Vendor Central weekly and monthly reports, in the Products table, and on the Analysis page.

Where is it in Vendor Central?

Its inputs come from Reports > Retail Analytics > Sales (Shipped Units) and Traffic (Glance Views).