October 26, 2026 by InsightLeap
You were halfway through a weekly sales pull, a PO check, or an invoice question when Vendor Central stopped cooperating. Maybe the sign-in page won't let you through, maybe a Retail Analytics report came back empty, or maybe the numbers suddenly look twice as big as last week. Before you open a case, work out which kind of problem you have, because several things that look like a broken console turn out to be a setting on your side or Amazon working as designed: a sign-in step your browser is blocking, a report setting that changed which ASINs Amazon is counting, or a reporting period whose data hasn't landed yet.
This guide goes symptom by symptom, in the order you tend to hit them. For the problems that do need Amazon, it hands you off to our guide to opening a case in Vendor Central instead of repeating it here.
The Vendor Central sign-in page has two error states worth recognizing by their exact wording, because each one tells you what to do next.
The first reads "Please Enable Cookies to Continue." The sign-in page needs cookies to work, so this is your browser refusing them, and nothing is wrong with your account. Work through it in this order:
The second is a passkey failure. You'll see "Something went wrong, please sign-in another way," or the longer version: "Sorry, your passkey isn't working. There might be a problem with the server. Sign in with your password or try your passkey again later." Amazon's own message gives you the way in, so sign in with your password and try the passkey again later.
If neither fallback gets you in and a colleague with access to the same account can still sign in, ask them to open the case for you from inside the console, since that's where cases are filed.
If what you're looking at is a message about the account itself, such as a suspension or the end of your vendor relationship, nothing in this guide applies. That's a commercial conversation with Amazon, and our guide to avoiding vendor suspensions is the better starting point.
You're in, you've opened Reports, then Retail Analytics, and the report you need is blank or far smaller than it should be. Before assuming the console is broken, check the four settings that decide what a Retail Analytics report contains. Our Retail Analytics walkthrough covers where each control sits on the page.
If all four check out and the report is still empty for a period that should have landed days ago, you have something worth a case.
In Seller Central you went to Reports, then Business Reports, and picked By Date or By ASIN from the left rail. Vendor Central replaces that with report families under Retail Analytics, and the per-ASIN cut you used to pick from the rail becomes a filter you apply inside a report. The Distributor View and the program switch have no Seller Central counterpart, because they sort Amazon's purchases by vendor code and selling program, and they're the first two settings a former seller should check when a number looks wrong.
The opposite symptom is a total that suddenly looks inflated, with nothing in your POs or shipments to explain it.
Amazon reports Retail Analytics data separately for each combination of Distributor View (Manufacturing or Sourcing) and Selling Program (Retail, Business, or Fresh). Pull more than one of those combinations without filtering and the same ASIN and day appear more than once, which inflates Shipped COGS, shipped revenue, and shipped units when you total them.
In practice it usually comes from one of two places: exports pulled under different settings that got stacked into the same spreadsheet, or a reporting connector that pulls every combination and sums them. To find it:
The same mismatch is why two people quoting the same week's sales can disagree, so name the view and program whenever a figure leaves Vendor Central.
Some problems live inside one workflow, and each has its own guide:
Sometimes the console is down. If pages won't load at all, look at a public outage tracker to see whether others are reporting the same thing, and ask a colleague to try from their own login and network. If it's down for everyone, there's nothing to fix on your side, so note the time and come back later.
If the site is up, you've ruled out the sign-in fallbacks, the latency window, and the four report settings, and the problem is still there, open a case. Put what you already checked into the first description: the report, the date range, the granularity, the Distributor View, the program, and any ASIN filter. Those are the details support needs to reproduce what you're seeing, and putting them in up front saves a round trip of questions. Our case and Case Log guide covers writing the case and escalating it when it stalls, and the Vendor Central console map shows where everything else lives.
Every check above is something you do by hand each time, because the console leaves three jobs to you:
InsightLeap does that pull continuously: it connects to Vendor Central, Amazon Advertising, and Amazon.com, pulls product-level sales, inventory, traffic, returns, and open PO units on a schedule, and keeps historic Vendor Central reports past the window Amazon's own interface shows.
Next time a report looks broken, run the four checks in order before anything else: the period, the Distributor View, the program, and the ASIN filter. Then write those four settings next to any number you send on, so the person reading it can pull the same figure.