Glossary
Amazon Vendor Central Glossary

Contra COGS Rate

Contra COGS divided by shipped COGS: the share of what Amazon paid you that went back to Amazon as vendor funding.

Contra COGS divided by shipped COGS: the share of what Amazon paid you for shipped units that went back to Amazon as contra COGS, the co-op, damage and freight allowances, and similar agreements. A rising rate means Amazon is taking more back. Contra COGS Per Unit divides the same funding by shipped units.

Where is it in InsightLeap?

In the Profitability section of Vendor Central weekly and monthly reports. Contra COGS Per Unit is off by default; turn it on in Report Settings. The Products table shows contra COGS and contra COGS per unit for each product.

Where does it come from?

Amazon’s vendor analytics data, which reports contra COGS in the Sourcing view only.

Related terms

Conversion Rate (Vendor Central)

Shipped units divided by glance views for the period, computed by InsightLeap.

Co-op (Cooperative Marketing Agreement)

Co-op, short for cooperative marketing agreement, is a vendor-funded share of your Amazon business that Amazon deducts from what it pays you, covering the marketing, freight, and damage terms your vendor agreement commits you to.

Customer Returns and Return Rate

Units customers returned to Amazon in the period, and those returns as a share of shipped units.

Damage Allowance

A damage allowance is a standing, negotiated rate an Amazon vendor pays as a deduction to cover damaged and defective units, in place of Amazon handling each one as its own claim.

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