Two new ways to understand how shoppers are responding to your products landed this month.

Review Activity

Every monitored product now has a Review Activity view that tracks how its reviews move over time. Built from our daily Amazon.com monitoring, you’ll see new reviews per day, the running total review count, average rating, and the full star-rating mix (the share of 1- through 5-star reviews) charted across whatever date range you choose.

It’s the difference between knowing your rating is a 4.3 and seeing the day a wave of 1-star reviews started dragging it down. A summary is also rolled into your daily update email, so a sudden jump in review volume shows up as a Review Activity Alert right alongside your other changes.

Customer Feedback

Amazon groups the themes customers raise in their reviews - things like “easy to set up,” “battery life,” or “arrived damaged” - into topics. Customer Feedback brings those topic insights directly into InsightLeap.

For each product you can see the topics Amazon surfaced, split into what customers like and what they don’t, along with how often each was mentioned, how that’s trending week over week, and each topic’s effect on the star rating. A net-sentiment score and trend line give you a quick read on whether perception is improving or slipping, and the biggest movers call out what shifted most recently.

There’s also a catalog-wide view that rolls topics up across your whole catalog, so you can catch a complaint that’s spreading across a product line before it spreads further. Customer Feedback is built into your weekly and monthly reports too - both the dashboard and PDF versions - so the themes sit right next to the numbers.

Customer Feedback is available to customers selling in the US, UK, Germany, France, Italy, Spain, and Japan.

Together these give you a much richer picture of the voice of your customer - from the raw review trend all the way up to the themes driving it.

The InsightLeap Team