A couple of new datasets landed in the dashboard this month.

Net Pure Profit Margin (Net PPM)

Net PPM is now imported from Vendor Central and visible at the product level. This is one of the most useful profitability indicators for vendor brands — it accounts for Amazon’s true cost of carrying your product (returns, damages, allowances, and more) against revenue. If you’re negotiating terms with Amazon or evaluating product-level profitability, this is the number you want in front of you.

Traffic Insights

Glance views, page views, sessions, and conversion rate are now visible alongside your existing sales metrics. Pairing these traffic signals with Shipped COGS makes it much easier to diagnose whether a softening product has a visibility problem or a conversion problem.

Both are available under each product’s detail page and in the analysis dashboards.

We’ve also turned on Daily Notification Emails by default for new accounts, so customers get value out of InsightLeap right from setup.

The InsightLeap Team