Insights: Problems Ranked by Dollar Impact

Every account now has an Insights page in the sidebar. It checks the account’s data for problems and opportunities on individual ASINs and lists what it finds, with the largest estimated dollar impact first.

What it checks

Twenty-four checks run across four sources:

• Amazon.com, on monitored ASINs after each daily crawl: out of stock, page not found, buy box lost (today, or on half or more of the last 30 days), listing content changed, a falling rating or new low-star reviews, a child ASIN dropped from its variation family, selling 20% or more under list price, and a new seller priced under the buy box.
• Vendor Central or Seller Central reports, on every ASIN as each import lands: Net PPM under 40% or down 10 points, running out of stock, sales down by half, return rate doubled, buy box share under half (Seller Central), out of stock while Amazon had demand (Manufacturing view), Amazon deductions above the account’s norm, and top sellers that are not monitored.
• Amazon Ads, after the nightly import: ad spend on listings that cannot sell, ad spend with no sales, ACOS doubled, top sellers with no ad spend, and advertised listings missing the basics.
• Unit costs: ASINs selling at a loss, once a cost per unit is uploaded on Manage Products.

What each finding shows

Each row names the ASIN, the check, when the problem started, and the step to take, written for Vendor Central or Seller Central. Where the data allows, it carries an estimated monthly dollar impact: the ASIN’s recent weekly sales, times 4.33, at its average sale price. When there are no recent sales, the estimate uses the “bought in past month” figure Amazon shows on the listing. Filter by insight, source, and impact, and export the list to CSV.

A finding closes on its own when a later check finds the problem gone.

Who sees it

Insights is on for every account. It follows a new Insights role permission, which is on by default for admins and basic users and can be changed per person in Team Settings > Users. Each finding shows only to people who can see its source section (Amazon.com, Advertising, or Vendor Central or Seller Central).