Listing Quality: A Score for Every Monitored Listing

Every account now has a Listing Quality page in the sidebar. It scores each monitored listing from the daily Amazon.com crawl, and it replaces the Monitored tab on Products.

The eight rules

• Title of 75 characters or fewer
• Title starts with the brand
• 5 or more images
• 5 or more bullets
• A+ content
• A product description (not required when A+ content is on the page)
• 3.5 stars or more, on 5 or more ratings
• Buyable: in stock, with the account’s offer holding the buy box (Amazon Retail on Vendor Central listings)

Scores

Each listing scores 0 to 100: the rules it passes out of the rules that apply, with the reason for each failure. The catalog score averages the listings once 5 or more monitored listings carry at least half of the month’s revenue, and a trend charts it for the last 12 months. Show failing narrows the table to listings that miss a rule, and the CSV export has a pass or fail column for each rule.

Listings not yet monitored

The page also lists the account’s top-selling ASINs that are not monitored yet, with a Monitor link while the plan has free slots.